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17 January 2008

Coast Digital announce new blog for The Food Doctor

Coast Digital is delighted to announce the launch of a blog for The Food Doctor. The team designed and built the blog (thefooddoctorblog.com), which was launched in the first week of January. Coast Digital also delivers a range of online PR services for the business.

The Food Doctor is a well-established brand in the field of healthier eating. Established in 1999, The Food Doctor nutritional practice, together with its range of food products, aims to provide sensible advice for achieving a healthier plan for life.

The blog enables users to interact directly with The Food Doctor. Written by Ian Marber, who co-founded the Food Doctor nutritional practice, the blog encourages users to participate in the healthy debate. In return The Food Doctor hopes to learn from the issues raised in order to improve its service and the range of foods it offers.

Ian Marber commented: “I’m excited by the incredible opportunities offered by our new blog. I'm really enjoying using it to engage more directly with our audience.”

It’s also a great way to listen to what our customers have to say. Listening is very important as we look to build our brand online and develop products and services for the long-term. As a nutritionist, the blog also gives me the opportunity to convey my thoughts and provide professional expertise, through a different communication channel."

The Food Doctor – in the form of Ian Marber – is enjoying a particularly high profile at the moment with a series of regular appearances on the Richard & July show on Channel 4, every Tuesday for the next 5 weeks.

Visit the blog at http://thefooddoctorblog.com

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