Coast Digital Blog

Working with emailers is tricky. The main reason is that most mail clients still aren’t advanced enough to handle today’s build technologies. In simple terms your email will be undeliverable. To succeed you almost have to take a step back in time to the late ‘90s and construct emails using tables and image-spacers.

The solution is wherever possible to stick to old-school HTML and use as little CSS as possible, using any CSS inline rather than relying on external style sheets.

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We’ve been using the new AdWords interface for a few weeks now.

Here are a few points we’ve given as feedback to Google:

• MCC (My Client Centre) lists are not being organized alphabetically.
• Original Campaign Settings seem to be scattered around the Ad Group level now. The old layout had all scheduling, placement etc within one screen – now you have to search around a lot more.

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There’s a lot of buzz about how social networks are the new email, and yesterday I read another interesting item on the BBC website on the subject. It reminded me of a situation I was in a couple of months ago.

Being an ex-Nortel Networks employee with 12 years pensionable service, I was really upset to hear the news in January that they had filed for Chapter 11 bankruptcy. 

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Frequently we come across sites that don’t have Google Analytics tracking code installed on 404 error pages. This simple guide will show you how valuable the information is that can be obtained simply by implementing a piece of custom tracking code, and how to interpret it.

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