Coast Digital Blog

I’ve never been able to buy the first thing I see. Why? Perhaps it’s because I come from a family of researchers. Yes, we research everything before we commit to purchase, no matter how large or small, both in terms of cost and size. 

I used to think that Which? was the ultimate in ‘consumer research and testing’, the mantra for most of my purchases. And I still like to know what their ‘best buys’ are and read their opinions on products, but my trust has shifted to that of my fellow consumers, or at least to those who take the time to post their views on websites like eBuyer.com (a site I’ve used for a few years now). 

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It's very easy to see how effective a PPC campaign is proving to be, with conversion and e-commerce tracking metrics available in most web analytics packages on the market today.

Perhaps less obvious is how to accurately track the success of an SEO campaign. This short guide will show how by using Google’s Analytics package it's very straightforward to see at-a-glance how your site is performing organically in the search engines. And in a much more effective manner than through the oft-debated use of keyword position reports.

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Coast Digital and a small group of UK customers are currently testing the new AdWords interface.

Below are some screen shots of the new AdWords system. As you will see the updated interface is quite different in style but also slick in its load time from our usage so far.

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Now I don't get out much so I’m incredibly slow on the uptake with new things in London. However, I was in the capital the other weekend doing the tourist thing; visiting the sites, getting squashed on Oxford Street and travelling on the city's arterial transport routes.

So there I am travelling around on a mixture of foot, tube, and train and I see a particular advert everywhere. It was very plain, clearly a web firm (as the ad displayed the familiar search field and magnifying glass), and sounded remarkably similar to a little search engine run out of California, but had absolutely no calls-to-action.

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