It’s purely a personal observation but Pizza Express seems to be doing rather well despite the downturn. I know we’re all feeling the pinch and a certain amount of economic anxiety, but last night I actually saw a long queue outside (outside!) my local branch.
So what is Pizza Express doing right, that some other near-empty restaurants in my town are doing wrong? From where I’m sitting it looks as if they’ve deployed some intelligent integrated digital marketing.
Last week Yahoo! Search Marketing updated its PPC gambling policy. It now accepts bids on general sports-related terms without modifiers for gambling clients. Examples include the following:
The ubiquitous phrase for 2008 was undoubtedly ‘credit crunch’. As a nation of shopaholics the terminology is particularly significant. But what impact will the economic downturn have on our shopping behaviour in 2009 and how can marketers ensure they are ready for the changes?
It’s no secret that the internet has become a bargain hunters’ playground as more and more consumers seek money saving deals and take advantage of cheaper pricing strategies, online voucher codes and cash-back websites.
Following yesterday’s update from Google about advertising online gambling, they’ve issued some further advice. To apply to advertise your online gambling aggregator site with Google AdWords, you will need to:
Coast Digital can confirm that Google will be further lifting the restrictions on gambling-related bidding on their AdWords network.
Google have confirmed to Coast Digital that gambling affiliates and comparison websites will now be able to bid on such terms as bingo, casino, poker etc. Coast Digital can confirm that this update will be in place for 15th / 16th January.
This news means that gambling-related websites that are not registered with the Gaming Association are now free to bid. Back in November Google made the decision to allow advertisers that were registered to start bidding, this latest move means it’s likely you’ll see an influx of advertiser’s competing for online gamblers also.
This is further evidence that Google are keen to get as much revenue out of this lucrative channel as possible.
Some love it, others loathe it – but the truth is reality TV makes up a large percentage of today’s television programming. This marmite-like genre has been around for a long time now but it’s never had the presence it has today.
The ones of interest to me are the few that receive ‘annual national event’ status: the usual suspects, Big Brother, X-Factor, I’m a Celebrity and Strictly Come Dancing. These four pull in eight-figure audiences regularly and provide fantastic ‘morning after’ conversation points.
With such a large audience-base across multiple markets, it begs the question whether these highly popular programmes are really utilising all the marketing platforms available to them?
Google are currently showing ads for their own AdWords PPC product for search terms including “Online Marketing Companies”, “Online Marketing” and “Web Marketing”. Is this a sign that the current economic climate has driven even Google to squeeze more value from their own tools?
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of Coastdigital Limited in any way
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