Ten golden rules of blogging
Blogs are great when you have a real passion for writing something, whether it's for business or pleasure. And blogs are a great online marketing tool; the best will draw a large audience, and will boost your SEO activity.
Here are my 10 golden rules for blogging:
- Be very clear of your aims and objectives for the blog.
- Keep it simple and focused – try to avoid corporate speak or industry jargon – it's not just another website.
- Be passionate and authoritative but with an element of fun.
- Update your blog regularly. On average I recommend twice weekly.
- Create fresh, eye-catching content – originality is key – be passionate in what you want to say.
- Be honest if your blog relates to your products and services.
- Encourage conversation; invite and encourage fellow-bloggers to comment, and listen to what they have to say. Invite guests onto your blog.
- Bloggers hate being sold to, so avoid using hard sell tactics.
- Add inbound and outbound links to your site. The idea is to entice people to your website.
- Socialise with other bloggers and encourage them to communicate your key messages.
About the Author
Sapna is an online marketing executive; she works with Coast Digital clients to develop their online PR strategy. Sapna brings a fresh and hugely enthusiastic approach to this rapidly developing area... more »
The opinions expressed herein are the personal opinion of the author and are not intended as statements of fact and do not represent the view of Coastdigital Limited in any way
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