marketing you can measure™
020 7061 6426020 7061 6426Coast Digital has experience across a range of web analytics solutions, from the very basic to the considerably more advanced. In our opinion Google has surpassed the rest of the pack. Additionally, Google Analytics is free, so additional costs aren’t passed on to clients, making your marketing budget stretch much further.
Google Analytics is a full-featured, powerful analytics package, designed with marketers in mind. It can track site visits, conversions and ecommerce transactions. The insight you can obtain using Google Analytics will help you to improve the ROI from your website.
Google Analytics will track visitors across a website and record the performance of marketing campaigns, whether they’re on Google AdWords, Yahoo!, MSN or another provider. You can even use it to measure the effectiveness of email campaigns and some offline activities.
Armed with this information you’ll know which keywords really work; which ad text is the most effective; and where visitors drop off in the conversion process. Enrich your web strategy using insights gained from complete visibility in terms of your website traffic.
Advanced reporting options include:
Google Analytics is completely integrated into the AdWords interface and to your AdWords campaign, making it easy to track AdWords ROI via one Login. If you’re using Google Website Optimiser, that’s integrated too.
Analytics consultancy services
Your organisation may have traffic analysis software but perhaps you don’t have the resource or the skills in-house to interpret or make the most of the data you’re collecting. Utilise our analytics consultants for a directly measurable effect on your bottom line.
Our consultants will cover the development of a range of metrics and key performance indicators, and deliver dedicated account management and regular, detailed reporting.
Our close industry relationships ensure that we'll match your needs to the most appropriate tools. We'll translate data into meaningful information which will help inform your decision-making process. We can implement the perfect solution for your business.
We enjoy fantastic working relationships with our clients because our passion is to ensure you succeed. Contact us to find out more about web analytics.
