Marketing you can measure™

Building Your Content Marketing Strategy

How to lay a foundation for success

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Content Marketing requires considerable resource investment, making failure a costly risk. If you want Content Marketing to succeed you need to do it well, and doing it well takes time.

To achieve high quality content and make the most of the time you spend on it, you need to take a strategic approach to all elements of Content Marketing.

In this webinar, we’ll break Content Marketing strategy down into 3 constituent parts:

  • Research
  • Creation & Implementation
  • Promotion

We’ll discuss how to start implementing your content strategy via this structure, followed by a Q&A if you have any specific questions.

Pete Fitzgerald
Presented by our Content Specialist, Pete Fitzgerald.

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