Marketing you can measure™

PPC Specialist

The role of the PPC Specialist is to provide research and implementation of strategies for effective paid search campaigns, as well as expertise and advice to clients and internal sales teams focussed on PPC and Display. This may include the set up and ongoing management of PPC and Display campaigns, attending customer meetings and formulating online marketing strategies to meet the clients’ objectives. The objective is to deliver the highest level of service to our clients and maximise return on their online marketing budgets.

In addition to these functions, employees are required to carry out any other duties as may be reasonably required within your skill and competence.

Main Duties

The daily management of campaigns for clients:

  • Client communications on a daily basis, ensuring their complete satisfaction with the service provided.
  • Set up and manage PPC campaigns for a range of clients across Google, Bing and a range of social networks.
  • Provide ad hoc advice and guidance to the client to maximise the return on investment.
  • Monitor campaigns, optimising them to bring them in line with client’s objectives and always be on the lookout to make recommendations for exceeding those objectives.
  • Produce weekly/monthly reports for clients using Google Analytics and other web analytics tools to help provide meaningful insights for clients and recommendations for campaign improvements.

Best Practice

  • Continually look at ways to improve efficiency and productivity within the online marketing team.
  • Provide the Digital Strategy Director with advice and guidance when reviewing operational procedures and make recommendations for changes to improve methods, controls and operational efficiency.
  • Assist the Digital Strategy Director in identifying, implementing and maintaining best practice standards and methods with the objective of driving quality in the Online Marketing team.
  • Continually look at ways to improve customer satisfaction, communication, quality assurance and customer retention.

Internal Activities

  • Develop the paid search offering, research latest trends and relay to others.
  • Educate sales team to ensure high levels of product awareness and understanding.
  • Evaluate new paid search marketing technologies, techniques and partners.

Skills & Competence Required

  • Strong experience (2 years) of successfully creating PPC campaigns in Google & Bing – (essential).
  • Experience of developing PPC campaigns across social media platforms such as Facebook & LinkedIn – (essential).
  • Experience of implementing and using Google Analytics – (essential).
  • Good knowledge of the natural search market and search engines – (preferred).
  • Strong communication and liaison skills – both written and verbal (essential).
  • Well organised with exceptional attention to detail – (essential).
  • Good knowledge of Microsoft Word, Excel, PowerPoint and Outlook – (essential).
  • Good literacy, numeracy and accuracy skills – (essential).
  • Relevant Google Qualifications – (preferred).
  • HTML skills – (preferred).

Our package

In return you’ll receive our great employee package including:

  • A competitive salary.
  • Private health care (after 6 months service).
  • 25 days holiday per annum.
  • Flexible start time (7:45am – 16:30pm or 8:45am – 17:30pm).
  • An early finish on Fridays – 15:30pm.
  • Contributory pension scheme 3%.

And on the social side you can look forward to regular company-organised events.
If you are interested in this opportunity we’d love to hear from you. Please get in touch by emailing your CV to hr@coastdigital.co.uk

NO AGENCIES PLEASE.