User Research & Analysis
Don’t start your next project in the dark. Our user research and analysis options combine data and user insight to provide a foundation for success.
The Coast Digital approach to user research and analysis is flexible to the needs of the project and the challenge being set. Engaging users with face to face interviews, telephone research and questionnaires provides user insight, while website analytics and engagement tools offer multiple data sources for analysis. The blend of tools and research activities undertaken all depends on your objectives and requirements.
Combining user insight with statistical analysis
With so much data available digitally, additional value can be gained by combining in-depth user research with expert data analysis. This approach identifies where and how tasks are performed with finding out the ‘why’, context that is only achievable through engaging users.
Practical personas that put your customers in the room
Using the insight gained from research we strive to create practical personas that give your user types tangible behaviours and actions, not their music or newspaper preferences. Personas act as a constant point of reference in all projects, placing them in the room while decisions over website designs or marketing strategies are considered.
If you want to see the dramatic effect user research and analysis can have on your next website project or marketing campaign, speak to us today.