Multilingual SEO
If you want your business to reach a truly global market, you need to think about the languages spoken by potential customers. Over 70% of the online community does not speak English and, if these people don’t understand what you have to say, they simply won’t buy from you.
The solution to winning custom from across the globe is multilingual search engine optimisation — techniques that allow you to target speakers of other languages and significantly increase the power of your web presence.
International Optimisation
People from different countries look for things in different ways, so simply translating your website into another language is unlikely to be the most effective strategy.
Instead you need to:
- Discover which countries potential customers are most likely to search from
- Learn what phrases/keywords users in different locations will use to find your site
- Know the type of content people from each area will expect to see on your website.
Doing these things will also help you address societal and cultural factors, helping you to tailor content appropriately for different countries.
Multilingual Breakdown
When you decide to target your website internationally, these are just some of the areas Coast Digital will look at with you:
- Content and keyword targeting for each chosen country
- Duplication between websites (a major issue within search) – we will identify problems and provide solutions
- On-page search engine optimisation e.g. meta information
- Off-page optimisation e.g. link building for your target terms.
Talk to us today to find out how multilingual SEO can help you achieve a significant increase in your online ROI.
