Ecommerce SEO
SEO for ecommerce is highly competitive and in some cases can spell the success or failure of an online business. With so many companies selling the same types of products, optimising for keywords is hugely competitive.
Search engine optimisation for ecommerce follows the same principles as SEO for any website which holds information; together with the usual combination of good on-page and off-page techniques. Similarly, meta information, high-quality, relevant content and link building also have an important role to play within search marketing for ecommerce businesses.
Ecommerce SEO issues
But unlike some smaller websites, the main issues usually found holding back progress within search marketing for ecommerce businesses fall into two main categories:
- Duplication
- Long, SEO-unfriendly website URLs
But these categories are extremely broad and incorporate a whole host of issues which can hinder search results.
Don’t duplicate
Duplication within ecommerce is extremely common. And with so many companies selling the same products online it can be difficult to provide unique content.
Other duplication issues usually involve the meta information required for each page on the site. As products are continually added and as stock grows it can become a daunting task to provide unique page meta information for every individual product being sold.
But if you opt to use an agency to assist you, their expertise and experience can help to resolve any potential duplication issues and make your ecommerce site much more search engine-friendly.
Deploy SEO-friendly URLs
The other main Search Engine Optimisation issue for ecommerce businesses is the production of long, unfriendly URL addresses, which sometimes include long product identification numbers and symbols.
This type of URL has two drawbacks:
1. Search engine spiders find them extremely difficult to crawl due to the symbols used
2. And they offer no meaning to the user
What do we offer?
The team at Coast Digital offer friendly and helpful advice on how to re-write URLs in order to get more from your keywords, while at the same time offering more meaning to your users.
Want to know more?
We are SEO experts and have produced tremendous results for our clients. Contact us to discuss what e-commerce SEO could do for your business.
