Content optimisation
Good quality website content is at the heart of search engine optimisation (SEO). It is one of the most important areas within SEO. Search target terms are based upon the information that a website gives to a user; and interlinking the two is highly beneficial in order to achieve good rankings in Google, Yahoo! and MSN.
Writing effective copy for SEO
The most important thing to remember when writing content for your website is the user. Content must be focused on users, not search engines. For example don’t create pages and stuff them full of keywords just to improve your search rankings. This simply won’t work.
The best approach to writing quality content is to ignore search engines. Instead deliver information that users are going to want to read and will find useful. Ultimately the quality of your content is what is going to hold a user’s attention and eventually lead to enquiries and sales.
For best practice SEO create content that relates to your keyword targets, and which incorporates some of your keywords, but at no point should you resort to content stuffing.
Keyword stuffing has two consequences:
1. Users won’t want to read your website content if it doesn’t make sense
2. Search engines will penalise you, and your website will slip down the rankings
User-focused content
Search engines, in particular Google, want to see user-focused content, and not content which has been created purely to push keyword rankings. Keyword stuffing is against search engine guidelines, and if you’re caught your website will be penalised.
With SEO it’s important to remember to strike a balance between optimising to move up the rankings and focusing on the user. We recommend that content should consist of keywords to build relevance to your targeted terms, but must also focus on readability for the benefit of the end user.
Our team of SEO experts at Coast Digital can offer advice on appropriate keyword density within website content. We’ll help you find that all important balance to deliver the maximum possible benefit.
Want to know more?
We are SEO experts and produce fantastic results for our clients. Contact us to find out what content optimisation could do for your business.
