Online PR
There has been a definitive shift in media consumption and consumer behaviour. For example, each month over 27 million people now use Google News and other news search engines to keep up-to-date. People use the internet to research, read reviews and share opinions online.
PR is an essential business communications tool. But traditional offline PR doesn’t engage with online media. We believe it’s important to take an integrated approach, using on and offline PR to deliver impact and influence.
How to create buzz and spark conversations
News aggregators, the blogosphere, forums, and social networks offer new opportunities to communicate. But conversely there’s also a need to monitor and respond to what is being said about you, your brand, and product or service online. Online PR bridges this divide. Used strategically it harnesses the reach of the internet to generate advocacy and build reputation.
A growing number of our clients use online PR to drive awareness, and increase traffic and sales to their websites. They also achieve higher rankings in SEO due to the creation of a huge number of quality links. And because we use tracking and analytics to monitor activity, it is highly measurable and delivers transparent ROI.
What do we provide?
- Development of a bespoke communications plan
- Selection of a range tactics; optimised press releases, blogs, forum posts, social book marking, virals, competitions, promotions, reader offers
- Schedule of online PR activity
- Defensive reputation monitoring
- Increased website traffic due to links and greater online visibility
- Monitoring, reporting and review of activity
- Measurement of brand reach online
- Creation of greater awareness and demand for your products and services
Want to know more?
We can foster debate, create buzz, and deliver more quality traffic to your website. Contact us to learn more about online PR.
