Link building strategy
An effective link building strategy is an essential part of search engine optimisation (SEO). Creating quality inbound links to your website will greatly boost your rankings in the search engine results.
But link building techniques and strategies are always changing. Why? Because search engines like Google are continually updating their algorithms to deliver ever more relevant results, so the practice has to change and adapt.
Benefit from our expertise
You can rely on us to apply the latest thinking. Our team of experts lives and breathes search engine optimisation. With our help you can be confident your website will rise to the top.
A strategy tailored to your business
To create an effective strategy we’ll immerse ourselves in your business. Armed with a thorough understanding of your key goals we’ll consider:
- What type of link building is most appropriate to your business
- Where to look for the most valuable links to your website
- How to create the most from your inbound links
- What to target in anchor text (the text linking from one website to another) and how best to ally this to your keyword strategy
Link building is used to help push your website’s key terms. We'll look at a whole range of possibilities, from directory links, to links from partner websites and even blogs.
Search engines don’t favour any one particular type of link, but instead tend to look for a mixture from different sources. In fact Google has been known to penalise a website’s rankings if the majority of its links all come from one source.
If a link is from a website that is directly related to your target key terms, more relevance will be given. These types of links are usually found within partner websites, or sometimes a company will agree to a link exchange.
Get more from your links
If you’re linking from directories such DMOZ, to get the most from the link you need to have it posted in the most relevant category to your business type, which in turn increases the value of the link.
The more links you have, the greater the impact your site will achieve within search. However, your links must be related to your website. For example, a site may have over 1,000 links but if they aren’t relevant and don’t match the key terms associated with the business, that site will have far less success in search than another with far fewer links.
Want to know more?
Access our expertise and unlock the business potential of search marketing. To find out more contact us today.
