With audiences becoming increasingly immune to marketing messages, it’s time to use more engaging methods. Our content marketing approach is based on understand user needs, so that we can create and promote content where and when they want it.
The goal of content marketing is to attract and retain customers by creating timely, relevant and valuable content, all with the intention of influencing customer behaviour. It’s an ongoing process that is best integrated into your overall marketing strategy.
Research, Create, Promote
At Coast Digital, we specialise in creating practical content marketing strategies over 6 month periods. We research your audience, create the relevant content and promote it across multiple channels to achieve your goals.
Content should be relevant, shareable and reusable
The first step is to identify the subjects which concern your customers most. Then you need to understand how these subjects fit into the buying cycle. Finally, your online content marketing strategy needs to relate subjects to issues, and issues to assets.
We create assets that address the early, mid and late stages of the cycle and resonate with all levels of decision maker.
Want content that’s tailored for your audience and crafted to meet your objectives? Call us on 0845 450 2086 to find out how we can help.