Customer insight
Customer insight can help you transform your data into a strategic asset. It drives improved customer communications and delivers quantifiable results by maximising potential from each interaction while improving customer relationships.
The key to unlock value in your data
By leveraging the insight gained from customer data combined with sound business knowledge, customer insight helps businesses to acquire, develop and retain the right customers.
What do we provide?
Drawing upon a wealth of experience and best-of-breed data-mining and business intelligence software, we can design bespoke customer insight programmes to meet your specific business objectives. Examples of our programmes include:
- Propensity models - The ability to build and deploy propensity models designed to predict how customers may behave in the future and score them accordingly – helping increase the chances of a successful campaign by only communicating with customers for whom your message is relevant.
- Cross-sell analysis - Identify product and service associations to understand which combinations of products customers are most likely to buy. These associations can be used to drive cross-sell and up-sell opportunities by marketing and promoting the associated products together.
- Critical Lag - Deliver customer specific communications based on individual purchase patterns that significantly improve retention, reduce churn and help build brand loyalty whilst maximising up-sell opportunities.
- Impact assessment - Understand the impact your marketing programmes have on your customers’ behaviour and measure the return on your investment.
- Geodemographic segmentation - Classification that offers detailed insight into your customers in terms of their socio-demographics, lifestyles, culture and behaviour, enabling accurate and meaningful profiling.
These programmes have been implemented for a number of high profile clients and have delivered significant benefit in revenue and improved customer understanding. For one high street retailer, our Critical Lag programme has had a considerable impact on customer retention, reduced churn rates and generated approximately £750,000 of additional revenue.
Want to know more?
We enjoy fantastic working relationships with our clients because our passion is to ensure you succeed. Contact us to find out more about Customer insight.
