News

In the B2B marketing environment social media is becoming an increasingly important element within online marketing strategy.

According to an Internet Advertising Bureau and PwC study, online advertising in the UK has now exceeded the £4 billion mark, having grown 12.8% in the last year. This figure now equates to a quarter of all advertising spend in the UK, an increase of 2% from the 2009 figures....

Last week the professional’s social media platform LinkedIn, achieved a considerable milestone in its history, 100 million users worldwide. LinkedIn is a platform encouraging social discourse and connections amongst professional communities; it also plays a significant role within recruitment.

From humble beginnings social media platform Twitter has now reached the grand old age of 5. The first tweet was an innocuous “inviting co-workers” sent by Jack Dorsey on March 21st 2006. It was hardly revolutionary, but from this point onwards Twitter has evolved into a bona fide worldwide phenomenon....

The B2B Barometer, an in-depth analysis of the B2B marketing industry which surveys both agencies and client–side marketers has been released.

Twibel, or libel through social media site Twitter, has made history with a Welsh politician forced to pay damages in response to a tweet.

The European Union’s amended law on website cookies is currently causing some confusion, and considerable worry within the UK’s internet commerce industry. The e-privacy law, or to give it it’s full name the Privacy and Electronic Communications Directive now requires websites to obtain “explicit consent” from website users before placing...

From last Tuesday the Advertising Standards Agency has expanded its focus to marketing messages on company websites and social media platforms.

Google seeks to compete with Netflix, Amazon in increasingly crowded market

Shake up of top 50 places spotlight on traditional retailers and social media

Android growth steady but slow as Apple retains strong lead in Europe

Bumper month for travel sector as more consumers shop online

Links and content shared by friends to be ‘blended’ into search results

Search giant seeks to undercut Apple as publishers go digital

Near-field communication technology to help drive targeted ads

Chrome browser extension allows users to create spam blacklists

Apple looks to compete with growing number of low-end Android phones

Popular micro-blogging service said to command $8 – $10 billion

Strong year-on-year shows Bing is serious about competing with Google

High-powered mobile devices outstrip traditional desktops for the first time