News

According to data from ComScore nearly 26 million people now access social networks via mobile devices every day and that the use of mobile apps has doubled in the 12 months to September. The research points to not only the growth of social media generally, but also the growing adoption...

According to a new report from iPass, deployment of smartphones across the executive level of companies in the United Sates is increasingly becoming the norm. The report states that of business executive, 95% are using smartphones for business tasks every single day, revealing the growing importance of mobile search within...

Over the past few days Facebook has been battling a deluge of graphic images entering users’ news feeds, the result of large malware campaign targeted towards the social networking giant. Whilst the wave of spam was practically has been running riot, angering and disgusting users, according to Facebook it has...

As part of a business restructuring programme Adobe are to employ a greater focus on digital marketing and media. In a recent statement the company professed their interests saying that they will “aggressively invest” in these sectors.

According to a recent report from market analysts GFK online advertising now outperforms other advertising channels such as television and press media in terms of the ROI achieved. According to the report online advertising offers a short term ROI of 75p, outperforming press media, outdoor and television advertising which provided...

For the first time Internet Explorer’s share of global browser usage dropped below 50% and now sits at 49.59% according to a recent report from Netmarketshare.com for October 2011. Mobile internet usage has been cited as one of the reasons behind this shift as more people use proprietary browsers on...

The Google ad system is to become more transparent in the near future with the addition of a “why these ads?” link next to advertisements within Google search and Gmail. The move is being hailed by Google as a way to make the reasons why ads are displayed much clearer...

According to recent reports from next year Google will be charging for Google Maps API. The move however, is only expected to affect heavy users of the service that receive in excess of 25,000 hits through Google Maps on a daily basis.

Whilst explaining recent Facebook changes to a group of developers in London, Facebook Platform Director Ethan Beard commented that currently search engines were failing to provide worthy results and that in the future a more social approach would be valuable. In response to the comments, many have argued that they...

For many years cost-per-click has been the predominant metric on Google AdWords and for many campaigns has been the marker for success. After recent developments of call tracking through AdWords however Google have now announced an evolution of their click-to-call options so that businesses can now bid separately on phone...

A recent survey performed by FERMA (Federation of European Risk Management Associations) and the Institute of Risk Management has revealed that almost half of European companies are worried about the potential damage that social media could cause to their reputation.

According to new research in excess of 80% of B2B marketers are now using content marketing initiatives within their wider marketing strategies. The research was the result of an online survey of 365 B2B marketers that took place during August this year and was carried out by HiveFive for the...

According to the recent Paid Search Quarterly Benchmarking Report, based on research by Marin Software, paid advertising on tablets is significantly more successful than ads appearing on desktops.

JustGiving, the online fundraising platform is to release a specialist platform for businesses on 12th October named “Company Fundraising” so that organisations can make the most of the fundraising efforts. The platform will give UK companies the chance to create a page on the JustGiving site which is fully branded....

According to research released by the Advertising Standards Authority (ASA) the vast majority of UK websites are currently complying with the Committee of Advertising (CAP) Code.

After a beta trial in which over 20 million people joined up Google+ is now open to the public, a fact you may have noticed due to the large arrow pointing to a ‘+you’ button in the top left hand corner of your Google homepage.

Attempts at personalising search results have been evident amongst many of the larger search engines for the past few years. Engines previously provided search results more closely tied to your location and after this, Bing particularly updated the search functionality so that it would “re-find” those websites you had previously...

According to a recent survey of SME’s the majority of small business are forecasting a growth in turnover in double figures for the next 12 months.

According to the latest ComScore statistics Google‘s US market share as dropped to its lowest point in 2 years.

The increased commercialisation of Twitter seems to be gathering pace with the emergence of news that from October the social site will allow advertisers to display their adverts in users’ streams. The move will follow developments such as the introduction of “promoted Tweets” in April 2010 and “Promoted Tweets to...