BIS Limited today unveils a new brand identity and corporate website which reflects its position as a leading owner and operator of secure and expertly managed London data centres and outsourced IT services.
The website uses a distinctive strap line reflecting BIS' 100% Internet and Power service level agreement (SLA) backed guarantees. The new 'Always on, always available" slogan will be incorporated into all BIS' communications. As client satisfaction is BIS' number one priority, the firm has used extensive client endorsements throughout the site.
BIS has partnered with IT marketing consultants Measurable Marketing and Coast Digital to create a new online presence for the brand.
David Pyemont, Chairman of BIS Limited said: "We are operating in a competitive marketplace with data centre space in London highly sought after. It is important that every part of our business evolves and innovates to keep pace with our customers. Our rebrand and new website reflects the DNA of the business, which is highly reliable, resilient, secure and innovative. It has been a pleasure working with the teams at Measurable Marketing and Coast Digital and we are very impressed with initial results achieved."
The rebrand is supported by an extensive digital campaign using online advertising and email marketing promoting BIS' Apple iPad prize draw competition. The decision to rebrand will make it easier to recognise BIS as an owner operator of London data centres offering extensive managed, professional and procurement services and create clear blue water between BIS and its competitors.
James Cox, Managing Director of Measurable Marketing commented "The approach was decided after a thorough review of BIS' business. Despite having many very loyal clients, BIS appeared to be a well kept secret; the new website was delivered as part of a comprehensive strategic marketing campaign designed to drive targeted traffic and generate enquiries."
James Frost, Managing Director of Coast Digital comments “It has been a joy working with the team at BIS. They really understand the importance of the Internet and were eager to embrace our recommendations. The result is an attractive corporate website that reflects the needs of both the business and the user. The new website is underpinned by a strategic marketing campaign designed to drive targeted traffic and generate warm sales leads for the business.”
