If you take an interest in online marketing, then you should be planning more activity on mobile internet channels - that's the inference to be drawn from new research into mobile internet use by Cisco.
Not only is mobile internet use set to to grow at a rate of 108% per year between now and 2014, but video will account for 66% of all mobile data by that date. Some 90% of that traffic will be to smartphones and laptops with air cards, and there will be 5 billion personal devices connected to mobile networks.
Companies that embrace the mobile internet now as part of their digital direct marketing mix are likely to make the biggest gains from this rapidly-expanding user-base. If you would like advice on how to get your mobile marketing strategy in place, please talk to us.
