French President Nicolas Sarkozy is examining proposals for a tax on online advertising, in a bid to raise revenue for creative industries that are threatened by a 'free for all' net culture.
Dubbed a 'Google Tax', it would be levied on online advertising platforms such as Google, Yahoo and Bing, raising between €10 and €20 million per year.
Critics of the move argued that the new tax would be unworkable, especially when it came to subjecting US operators to French levies. Opponents also questioned whether it would be possible to measure the numbers of French citizens who would view globally-circulated adverts.
The tax is the latest French measure to regulate online activity. Last year, the illegal downloaders came under fire, and proposals suggested an agency with powers to cut offenders' internet connections.
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