If you're a Facebook user, you'll be familiar with its internal messaging system - a simple interface that allows you to exchange messages with other account holders.
Well, it's not only about to vanish, but it's also going to be replaced by a full-featured webmail interface - if reports by Techcrunch are accurate.
Dubbed Project Titan, the new product is being dubbed as a 'Gmail killer' by Facebook staff. By linking messaging to proper email, the company hopes to appeal to a huge user-base.
Of course, the number of users the new product attracts will depend on the quality of the webmail product Facebook actually develops. But it's further evidence that the boundaries between social media and more established online activities and blurring to the point of being indefinable.
That's why social media is an important component of almost any online marketing strategy. Get in touch if you'd like to find out more.
