New research by dotCommerce has found that businesses are missing out on opportunites offered by social media.
According to its report, So-Commerce, only 42% of 100 surveyed retailers had a social media presence - measured as being a blog, Twitter account or Facebook page.
Only 26% of businesses had a Twitter account, 24% a Facebook page and - remarkably, given the SEO benefits they offer - 8% a blog.
The low number of blogging businesses becomes even more of a concern when the 8% figure is deconstructed. Half of that number posts monthly, and 12% updates even less frequently.
Although the sample number was relatively small, there are clear lessons to be learned. If you have a business, social media can help you reap rich rewards - especially if your competitors have been slow on the uptake.
So, give your business the edge - talk to us today about social media, blogging and online marketing.
