New figures from web analytics company StatCounter have revealed that the much-publicised Microsoft search engine, Bing, lost market share in September.
The results, which will be a blow to Microsoft's plan to eat into Google's slice of the market, show that Bing attracted 8.51% of US search activity - down from 9.64% in August. Globally, Bing's share dropped to 3.25% from 3.58%.
The figures will also make grim reading for Yahoo! executives, who saw their US market segment shrink from 10.50% to 9.40%, and their global share dwindle from 4.84% to 4.37%.
The data was based on an analysis of 4.6 billion referring clicks from search engines, collected over a 12 month period from a network of 3 million websites. The results will certainly spark worries that strategies to erode Google's success are failing - the search giant picked up 80.08% of the US search market in September (up from 77.83%) and attracted a staggering 90.54% of global search.
Whilst it arguable that it's unhealthy for one company to have such dominance over search, it certainly keeps our search engine optimisation experts focused on where most of the traffic originates. If you would like help with your own SEO, please drop us a line - we'd love to help.
