Microsoft's search engine, Bing, is attempting to wrest market share from the dominant Google – by launching a UK ad campaign.
The first of the three planned ads was broadcast today, and it plays on web users' experience of 'information overload' by conjuring up a vision of a simpler, more easily-searchable web.
Though whether users will be wooed by the promise of less information, rather than more, remains to be seen. Though you could argue that the best way to navigate the London Underground system from Canary Wharf to Euston would be to consult a good old-fashioned map...
More on this topic - SEO for Bing: Microsoft's 'decision engine'
