When bespoke bag and luggage company ASG Europe decided to invest in a website that better reflected their position as the “brand behind the brands”, they turned to Coast Digital.
ASG Europe began trading in 2000, and since then it has designed, developed and manufactured bags, luggage and accessories for a range of major names, including Umbro, Ben Sherman, JJB Sports, Fila and many others.
As an industry leader, ASG needed a tailor-made website that not only reflected its market position, but better promoted its services to its target markets.
ASG briefed us to build a new website that would attract quality business by engaging visitors in their past and present work, as well as making good use of case studies and testimonials. We did that by creating a site that combined ease of navigation with a clear, attractive design – and we built it on the latest version of our content management system, Refresh, meaning that top-quality search engine optimisation is a core element of every page.
We are now working on a full SEO strategy for ASG Europe, and are confident that we will improve its search engine rankings for a range of commercially important key phrases.
Managing Directory of ASG Europe, Paul Hamilton, was delighted when the new site went live. “We are extremely happy with the end result,” he said. “Not only are we planning to use the site as the backbone of our future marketing and offer our services to new markets, but this will also enable us to showcase our services, products, company news and industry views to our current customer base.”
You can visit ASG Europe’s site at www.asggroup.net. If you like what you see, why not ask us to design and build a website for your business?
