Robin Moore
As an online marketing consultant, Robin helps clients develop and grow their business through expert consultancy, research and marketing advice and guidance.
Since joining the team in November 2006, he’s worked with many of Coast Digital’s clients. Current projects include consultancy for Wiltshire Farm Foods, Slendertone, Swatch, Office Shoes, Marketing File and Freedom Marketing.
Robin is a highly experienced marketing professional with over 7 year’s online experience. He began his career in online media planning and buying across search engines, email and display advertising before specialising in email marketing.
At OgilvyOne Worldwide he was based in the consultancy team spanning both direct and online marketing services; offering advice to large businesses.
He helped clients take their first steps with email; developing strategy and delivering campaigns across a range of clients including British Telecom, IBM, American Express, Argos, SAP and Nestle Purina.
He then moved client-side to the British Red Cross for four years, where he developed and launched the fundraising capability of their website.
The charity was one of the first movers into online and search marketing. As a result Robin recalls how the Red Cross were the first charity to react to disasters within hours with the launch of online international fundraising appeals.
Though Robin’s day-to-day focus is on digital marketing he likes to keep up-to-date with trends in web development. His current interest is the power of blogs to achieve uplift in search engine results. Robin has a Masters degree in Geography from the University of Edinburgh.
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