marketing you can measure

Wiltshire Farm Foods (SEO)

Overall results of £35 return for every £1 invested

Date: July 2007

Objective

Drive more visitors to the Wiltshire Farm Foods website and achieve more sales in line with the aggressive growth targets set by the business.

  • Increase the number of website pages successfully indexed by Google
  • Increase the number of users looking up their postcode on the website from 15,000 to 25,000 per month
  • Increase sales from £200k to £300k per month

"Visitors from organic search increased by over 200%"

Background

  • Wiltshire Farm Foods deliver delicious, high quality frozen meals direct to the door, including dishes for special dietary needs
  • Traditional media has established Wiltshire Farm Foods as a leading brand
  • Wiltshire Farm Foods is part of the Apetito group, one of Europe’s leading suppliers of catering solutions
  • Opportunity identified to achieve much greater growth via online channels

Online Strategy

  • Increase opportunities for the website to be found easily in natural search engine rankings/listings
  • Determine a clear SEO strategy and tactics to improve ranking
  • Establish Google PageRank for all web pages
  • Increase the number of website pages indexed by Google
  • Set primary keyword targets
  • Increase keyword concentration on web pages
  • Improvements to the internal link structure and website architecture
  • Ongoing inbound link building programme
  • Support implementation of improved search engine optimisation
  • Ongoing managed service of SEO activity
  • Tracking to provide comprehensive keyword and ranking analysis and reporting

Results

  • Overall results of £35 return for every £1 invested
  • Visitors from organic search have increased by over 200% since implementation of Coast Digital's SEO recommendations in April 2007
  • Achieved, then exceeded sales of £300k per month
  • Dramatically increased the number of pages successfully indexed in Google from 3 to 300
  • Within 2 months achieved page 1 positions for 90% of keywords
  • Increased number of inbound links by 75%
  • Google PageRank increased from 3 to 5

PDF casestudy-wff_web.pdf - 148kb


Visit Website: www.wiltshirefarmfoods.com


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Wiltshire Farm Foods (SEO) snapshot