Wiltshire Farm Foods (SEO)
Overall results of £35 return for every £1 invested
Date: July 2007
Objective
Drive more visitors to the Wiltshire Farm Foods website and achieve more sales in line with the aggressive growth targets set by the business.
- Increase the number of website pages successfully indexed by Google
- Increase the number of users looking up their postcode on the website from 15,000 to 25,000 per month
- Increase sales from £200k to £300k per month
"Visitors from organic search increased by over 200%"
Background
- Wiltshire Farm Foods deliver delicious, high quality frozen meals direct to the door, including dishes for special dietary needs
- Traditional media has established Wiltshire Farm Foods as a leading brand
- Wiltshire Farm Foods is part of the Apetito group, one of Europe’s leading suppliers of catering solutions
- Opportunity identified to achieve much greater growth via online channels
Online Strategy
- Increase opportunities for the website to be found easily in natural search engine rankings/listings
- Determine a clear SEO strategy and tactics to improve ranking
- Establish Google PageRank for all web pages
- Increase the number of website pages indexed by Google
- Set primary keyword targets
- Increase keyword concentration on web pages
- Improvements to the internal link structure and website architecture
- Ongoing inbound link building programme
- Support implementation of improved search engine optimisation
- Ongoing managed service of SEO activity
- Tracking to provide comprehensive keyword and ranking analysis and reporting
Results
- Overall results of £35 return for every £1 invested
- Visitors from organic search have increased by over 200% since implementation of Coast Digital's SEO recommendations in April 2007
- Achieved, then exceeded sales of £300k per month
- Dramatically increased the number of pages successfully indexed in Google from 3 to 300
- Within 2 months achieved page 1 positions for 90% of keywords
- Increased number of inbound links by 75%
- Google PageRank increased from 3 to 5
casestudy-wff_web.pdf - 148kb
Visit Website: www.wiltshirefarmfoods.com


