Four B2B marketing managers have shared their campaign tactics in this candid book of case examples.
This “Shared Insight” explores four recent campaigns that used a whitepaper or guide as the hook to attract new leads.
See what they spent, how each channel performed, and get honest insight into what they would do differently next time.
Use this book to:
- Benchmark our own campaigns against their results
- Learn which channels delivered the most leads
- See the results of Facebook and LinkedIn advertising tests
- Read their advice on the lessons learned