Having a digital strategy can help you make the right marketing decisions for your business.
Have you got an ongoing Conversion Rate Optimisation (CRO) strategy in place for your website?
If you are taking an inconsistent approach to CRO or not investing in it at all, you could be missing out on a cost effective way to improve your website’s performance and increase your overall site conversion rate.
This guide will help you justify investment in Conversion Rate Optimisation for your website and contains:
- Real models for calculating ROI for e-commerce and lead generation (enquiry) sites
- Example ROI calculations for both e-commerce and enquiry sites
- Why good CRO significantly reduces the need to invest heavily in future website redesign
- … and much more.