marketing you can measure

Yorkshire Coast Homes

Positive feedback for new Yorkshire Coast Homes website

Date: July 2007

Challenge

  • Develop a website to deliver a high quality resource for Scarborough Borough Council's 4,500 housing residents.
  • It was essential that the site could be directly managed & maintained by Yorkshire Coast Homes staff.
  • The new website needed to be highly accessible & organised appropriately to communicate well with diverse audiences.

“A clean, clear website with strong calls to action. Notable for its simplicity and accessibility.”

Solution

  • The website was developed using Refresh™, a content management system (CMS) chosen for its flexibility, simplicity & affordability.
  • Clean, clear presentation of complex information using CMS website platform.
  • Easy navigation to key information, & development of FAQs, site search, & ‘how do I?’ functionality.
  • A range of useful resources & accessibility options including text re-sizing, text-only & print-friendly.

Results

  • A clean, clear website with strong calls to action. Notable for its simplicity and accessibility.
  • Key staff empowered to manage the website on a daily basis.
  • Reduction in administration due to introduction of various online interactive features e.g. report-a-repair functionality.
  • Ongoing client development of the website supported by a range of in-built functionality, including auto updated search-friendly URLs & dynamic site maps.

PDF casestudy-yorkshire_web.pdf - 129kb


Visit Website: www.ych.org.uk


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