Wiltshire Farm Foods
Doubled online sales revenue within 12 months
Date: March 2007
Objectives
Acquire new customers and double the value of online sales within 12 months.
"20,000 new customers each month"
Background
- Wiltshire Farm Foods - high quality, healthy meals delivered direct to the door
- Traditional media has established Wiltshire Farm Foods as a leading brand
- Growth potential online being under-realised
- Required more understanding of their online audience
- Reinforce their brand online and distinguish from competitors
Online strategy
- Search engine audit, review and recommendations
- Suggest improvements to the site and user navigation
- Expand their reach through pay per click marketing
- Increase the opportunities for their website to be found on the web
- Support of the implementation of improved search engine optimisation
- Set up, design and distribution of email marketing campaigns
- Writing news articles and syndicate online PR
Services
Usability study, search engine optimisation, consultancy, media planning, pay per click, email marketing, website copywriting
Results
- Overall results of £35 return for every £1 invested
- More than doubled online sales revenue in 12 months
- Dramatically increased the number of pages indexed in Google
- Page 1 positions for 90% of keywords, within 2 months
- 20,000 new customers each month
Visit Website: www.wiltshirefarmfoods.com
