Wiltshire Farm Foods, the UK’s leading meals delivery service, launches two new seasonal ranges per year with email marketing support from Elixirr Digital. This email must tempt customers to try additional dishes and increase the revenue per customer.

Why creativity is key

Analysis of previous campaigns identified that a creative design would generate the greatest interest and revenue. A bespoke creative design was used, instead of the standardised template.

Elixirr Digital’s team followed the entire campaign delivery process, from client briefing and content creation, to product selection and visual treatment.

To date, £50,000 has been generated by the email, based on an average order of £35 and an open rate of 30%

The most revenue generated from a new range launch email ever!

This one email stands out in a long running email marketing campaign that has generated significant ROI. To date, £50,000 has been generated by the email, based on an average order of £35 and an open rate of 30%

It shows that even in long standing email campaigns, a commitment to specific goals and creativity yields outstanding results.