WeightWatchers.co.uk
Strong creative delivers outstanding click-through rates
Date: April 2006
The challenge
This household name is one of the biggest online advertisers in the UK with more than 2 million banner impressions being served most days.
The company was looking for a digital agency to produce engaging banner creatives that would increase click through rates and drive targeted traffic to the WeightWatchers.co.uk website.
“The service we've received from Coast Digital has been second to none."
The solution
Coast Digital have partnered with WeightWatchers.co.uk since 2004, working closely with the client to meet deadlines and objectives.
During this time the team has produced captivating creative including interactive banners that allow users to calculate their body mass index or find their local WeightWatchers group. This relationship, based on shared dynamism, has produced outstanding results for the client.
The result
What began as a trial campaign has developed into a close working relationship between WeightWatchers.co.uk and Coast Digital.
The use of interactive and engaging banner creative has resulted in increased click through rates across all forms of online media.
According to James Hilton, Marketing Director at WeightWatchers.co.uk:
“The service we've received from Coast Digital has been second to none."
"They continually exceed our expectations with their creativity, timescales and professional manner. We have now created an excellent working relationship and are proud to call them our creative partners.”
casestudy-weightwatchers_web.pdf - 145kb
Visit Website: www.weightwatchers.co.uk
