Toshiba
A multilingual promotional microsite built on a content management system, with flash animation
Date: November 2007
Challenge
- Develop a promotional site for Toshiba’s groundbreaking HD DVD technology.
- Aggressively promote Toshiba’s HD DVD against Sony’s Blu-ray format in the battle for living room domination.
- Visually communicate benefits of the HD DVD format.
- Requirement for a non-technical interface to allow the client to make updates.
- A multi-agency project (working closely with Cope & Glory) requiring effective communication & co-ordination.
- Pan-European launch requiring multilingual approach.
- Develop hosting solution.
“A CMS-driven promotional microsite used across multiple international markets.”
Solution
- Built using Refresh™ content management system (CMS) enabling client to make updates.
- Look & feel of the website & use of flash animation builds awareness of the high quality of the product.
- Multilingual versions of the site clearly communicate features & benefits in 9 different languages.
- Capability within the CMS to create interactive offers specific to each language.
- High availability hosting solution using a dedicated server at Telehouse, the largest & most successful network operation centre in Europe.
Results
- An eye-catching, innovative microsite which successfully promotes Toshiba’s HD DVD player.
- Strong use of flash animation to engage & entertain.
- A flexible, robust CMS website which provides a long-lasting, cost-effective and manageable solution.
casestudy-toshiba_web.pdf - 130kb
Visit Website: www.toshibahddvd.co.uk
