Stansted Park and Fly
Online marketing delivers measurable results for airport car parking business
Date: May 2006
The challenge
Stansted Park and Fly offer their customers long-term valet airport parking. At launch, the company focused on traditional offline promotion but despite significant cost, results were disappointing.
They approached Coast Digital to design and build a website and carry out a managed marketing campaign.
"visitor and conversion rates have generated a massive increase in revenue"
The solution
Coast Digital implemented a marketing strategy consisting of search engine optimization, pay per click advertising and email marketing.
The objectives were straightforward; make the site easy to find, drive targeted traffic to it, and convert visitors into online sales.
Search engine marketing was implemented to drive traffic to the site, whilst email marketing was used to encourage return bookings from existing customers.
Automated tracking and monthly reports provide the client with a clear indication of the return on investment achieved.
The result
The client’s marketing spend was limited to an initial budget of £3,000 per month.
From this, results in terms of visitor and conversion rates have generated a massive increase in revenue, which is now running at approximately £50,000 a month.
According to Phil Eades, Director of Stansted Park and Fly:
“Coast Digital has brought a degree of expertise that has turned our business around and the return on investment is unquestionable!”
Visit Website: www.stanstedparkandfly.com
