Slendertone
Trebled the value of online sales in 5 months
Date: March 2007
Objectives
Drive more visitors to the website and increase the on-site conversion rates.
Background
- World leader in muscle toning products
- Over 2.5million toning belts sold
- Established for over 40 years
- Slowing growth in online channels with diminishing returns
Online strategy
- Competitor benchmarking and full site audit
- Review and recommendations for improved user experience
- Production of site-wide wireframes and design templates
- Implementation of best practice search engine optimisation
- Support for internal development team during web build process
- Set up of pan European pay per click campaigns
- Re-launch of affiliate programme with new incentives
- Creation of price comparison shop & product feeds
- Online PR activity to raise awareness of Slendertone brand
Services
Usability audit, competitor benchmarking, website re-design, media planning, pay per click, search engine optimisation, affiliate marketing, online PR
Results
- Improved the on-site conversion rate by 50%
- Doubled the overall return on investment - £11 return for every £1 spent online
- Doubled the number of online orders in 6 months
- Trebled the value of online sales in 5 months
- All growth achieved with no increase in the cost per acquisition
