Office Shoes
Digital consultancy helps Office Shoes step up online
Date: July 2007
Situation
Office Shoes is a leading high street retailer, popular with the youth, and the hip and trendy. With an established online presence and brand, the company was keen to look at ways to make their website work harder and deliver a better user experience.
To reach their aggressive online growth targets, Office Shoes needed to address comparatively low on-page conversion rates and increase their average order value.
Recognising the need to develop a comprehensive digital strategy supported by a strong website – delivering sales not just visitors – Office Shoes sought the knowledge and expertise of a specialist digital agency.
Solution
Coast Digital immediately recognised that success would flow from improvements to the Office Shoes website. It was clear that without optimisation, future online marketing campaigns might result in wasted budget.
A consultative approach was recommended to identify best approaches. After working closely with the client a competitive benchmarking set was produced, followed up by a range of activities including:
- Full website review and recommendations
- Situation analysis
- Competitor benchmarking
- User experience study
- SEO best practice recommendations
- Digital marketing strategy development (12 month plan)
Results
Following consultation key digital opportunities were identified:
- From the website review – identification of strengths and weakness in features and functionality, and recommendations for future enhancements
- From the situation analysis – insights into relative online market position, new opportunities and key strengths identified
- From competitor benchmarking - an understanding of what is and isn’t working for the competition, enabling Office Shoes to leverage their key strengths
- From the user experience study – suggested improvements to the user journey which, if implemented, will increase the conversion rate of visitors to purchasers
- From SEO analysis – a blueprint to ensure Office Shoes achieve strong results in natural search
- Development of a comprehensive 12 month digital marketing strategy. Office Shoes now has a roadmap to grow online sales and achieve their business goals.
By accessing Coast Digital’s expertise, Office Shoes now has the understanding to optimise its online activities. Implementation of the suggested changes should result in higher conversion rates and ensure that Office Shoes maintain their leading market position.
casestudy-office_web.pdf - 144kb
Visit Website: www.office.co.uk
