Maven Training
30% of all sales enquiries now made online
Date: March 2007
Objectives
Explore new channels to expand market share in training sector.
"Average cost per click reduced by a third"
Background
- Specialist in project management and programme management courses and skill based workshops
- Looking to drive additional traffic to their website and increase number of training enquiries
- Existing online presence that could be improved
- Keen to increase their brand positioning through search marketing
Online strategy
- Full site audit, including usability review
- Design of search-friendly website to run on a content management system
- Search engine link building campaign
- Editing web-pages to improve search engine friendliness
- Set up and management of pay per click campaign
- Full management and reporting
Services
Full website audit, website redesign on content management system, search engine optimisation, pay per click
Results
- Dramatic increase in the number of web enquiries
- Over 30% of sales are now made online
- Average cost per click reduced by 1/3
- Trebled natural search visitors
- 30% reduction in Google AdWords CPA
- Improved ranking for over 240 key phrases
Visit Website: www.maventraining.co.uk
