Freedom from endowments
Online marketing delivers 500 enquiries a month for endowment claims company!
Date: May 2006
The challenge
Freedom from endowments is a leading endowment claims management service offering a ‘no-win, no-fee’ structure.
The company was looking to appoint an online marketing agency with the objective of increasing return on investment from their £20,000 a month marketing budget.
"Since moving to Coast Digital we have seen a considerable increase in business."
The solution
Coast Digital delivered a highly effective search marketing campaign that combined both paid and natural search listings.
The team carried out detailed keyword research and created a comprehensive pay per click (PPC) campaign targeting several thousand finance related phrases.
A wide range of adverts were trialled to determine which delivered the highest click-through rates.
Comprehensive reporting and tracking were put in place and allowed the customer to clearly see the return on investment achieved.
The result
Since choosing Coast Digital the client has seen a massive increase in site traffic whilst at the same time achieving a considerable reduction in the overall cost per click.
Perhaps more importantly, the number of enquiries has risen sharply, to over 500 a month.
Speaking about the success of the campaign, Ian Vernon, Managing Director of Freedom from Endowments says:
“Since moving to Coast Digital we have seen a considerable increase in business. We are overjoyed with the professional service we receive from the team”.
