marketing you can measure

Flow Caritas

Refresh is just the job for Flow Caritas

Date: December 2004

The challenge

Flow Caritas specialise in charity recruitment. One of just a handful of similar agencies in the UK, the company wanted to develop a website that would act as a 24-hour shop window.

Their requirements were that the website should be clear, professional, and easy to navigate. But they also stipulated that it must include functionality that would allow content management to be controlled in-house, with updating by non-technical internal staff.

"Refresh is simple to learn and straightforward to use – even new staff can perform updates on their first day."

The solution

The website was built around the Coast Digital content management system, Refresh. Its flexible structure allowing the site designers to include specialist recruitment industry features, such as a jobs database, selective search facilities and email alerts.

Candidates can view the daily updated job database by various criteria; whilst those who have registered can make use of the email alert system, which contacts them immediately an appropriate vacancy is posted.

Sections containing job information are updated by several members of staff, but Flow Caritas has made use of Refresh’s authorization levels to restrict access on certain site content and retain control over their newly created brand assets.

The result

“The best thing is that the site does its job without us having to think about it”, says Director, Rory White.

“Lots of candidates have registered online and we’ve had a lot of positive feedback about navigation and design. Refresh is simple to learn and straightforward to use – even new staff can perform updates on their first day.”

Launched at the beginning of December 2004, the Flow Caritas website has already played a key role in business development, attracting clients and providing them with information in the shortest possible time.

In an arena where competition abounds Refresh is a tool that encourages interaction between candidate and agency, and directly enhances revenue opportunities.


Visit Website: www.flowcaritas.co.uk


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