Farleigh Hospice
A website designed to raise the profile and fundraising potential of a vital local charity
Date: October 2007
Challenge
- In line with updated branding Farleigh Hospice needed a new website to act as a focal point for information, fundraising campaigns & enquiries online.
- The site had to offer ease of maintenance; enabling the client to make instant text changes & other updates themselves.
- Maximising the number of enquiries & donations made via the website to ultimately reduce offline marketing costs.
- The design & format needed to accommodate a huge amount of information, requiring planning & organisation into logical, easily navigable order.
“Coast Digital have been fantastic. With the new website we have complete control. We can instantly update our content, and we’re looking forward to saving money by cutting our offline costs.” Gary Hawkes, Head of Fundraising & PR.
Background
- Farleigh Hospice is a registered charity set up to care for individuals & their families who have been touched by cancer or other life limiting illnesses.
- Registered in 1982, Farleigh Hospice is the sole provider of hospice care in Mid Essex & provides its wide range of services completely free of charge.
- Coast Digital has been working with Farleigh Hospice for a number of years.
“The new website has been great for brand-building and awareness – promoting our campaigns from the homepage works really well.” Gary Hawkes, Head of Fundraising & PR.
Online strategy
- Worked closely with the Fundraising & PR team at Farleigh Hospice to develop a clearly phased website strategy.
- Design phase - development of creative concepts and wireframing.
- Content relevant to the target market clearly distinguished into sections for patients; families & carers; & healthcare professionals; streamlining of complex content as appropriate to a diverse group of audiences.
- Coast Digital creates a site which looks professional and is simple and easy to navigate.
- The new site is based on a content management system (CMS), delivering a consistent look and feel, and enabling the client to make instant updates.Development of an online shopping module.
- Online fundraising module created delivering ‘donate online’ functionality.
- Increased profile given to fundraising campaigns through enabling of client-managed homepage promotions, encouraging volunteering and donations.
Results
- Online donations and e-commerce via the website has boosted funds.
- Promotion of fundraising campaigns on the homepage has proved very successful and created much greater engagement.
- Building of an email database fuelled by interactions with the website and downloads for fundraising initiatives. All saving administrative time and resulting in reduced costs.
- Farleigh Hospice staff have complete, planned control over all updates and content changes thanks to the new CMS website.
- The structure and build of the new site has enabled content indexing by the search engines, ensuring Farleigh Hospice is easy-to-find online and has a high profile in the natural search engine listings.
Visit Website: www.farleighhospice.org
