Compare and Save
Search engine marketing delivers £6m in sales
Date: March 2007
Objectives
To utilise search marketing to rapidly grow online business.
"More than 300,000 highly targeted visitors are driven to the website each month"
Background
- Existing web publisher with aggressive growth targets
- Specialist in consumer financial products
- High emphasis on immediate return on investment
- Achieving acceptable pay per click conversion rates
Online strategy
- Develop and expand the pay per click campaign
- Test search creative variants and bid positions
- Analyse and improve customer journeys
- Track competitor market trends
Services
Competitor fact-finding, website design and build, media planning, pay per click strategy, conversion analysis
Results
- In the last 24 months, Compare and Save, has grown to become a leading online publisher
- More than 300,000 highly targeted visitors are driven to the website each month
- Developed an email subscriber base of more than 50,000
- More than £6m in revenues raised
- Typical cost per click at just 35% of the industry average
Visit Website: Compare and Save
