Company-i (Symantec)
Online marketing produces outstanding results for Company-i
Date: May 2006
The challenge
Company-i specialises in the design, delivery and management of complex IT infrastructure.
Symantec, a global leader in information security, acquired Company-i in December 2006. Company-i has since joined Symantec’s Global Services organization as part of its global consulting business.
In 2006 the client wanted to redevelop their existing brochureware site and required a strong corporate design with interactive features and engaging user-centric content.
It was essential that the site could be used as a relationship marketing tool for both existing and prospective clients.
"paid search marketing delivers an outstanding 15% conversion rate"
The solution
Coast Digital built a new site with full content management capability. The site was designed as a platform for online marketing with user registration and email marketing capability.
Coast Digital continue to provide a managed service to Company-i including creative concepts, email marketing and search engine marketing.
Targeted visitors are driven to the site where they are required to register for white papers and publications.
The result
The new site has been a huge success, generating a stream of leads from high profile organisations; recent introduction of a paid search marketing campaign has delivered an outstanding 15% conversion rate.
Speaking about the relationship with Coast Digital, Mark Pennycook, CEO at Company-i said:
"Our entire lead generation strategy is centered on the technology devised by Coast Digital."
"Utilising only online marketing techniques we have been able to attract brand new name prospects, build credibility and relationships through online newsletters and whitepapers, and convert them in to trading clients - all at a very competitive cost and time frame."
Visit Website: www.company-i.com
