Baldwins
Reduced the average cost per acquisition from £30 to £2
Date: March 2007
Objectives
Increase online sales whilst improving the return on investment.
"Achieved page 1 search engine listings for 100’s of keyword phrases"
Background
- London-based retailer, established 1844
- Specialist in herbal products
- Loyal existing customer base
- Looking to grow sales online
- Limited online marketing experience
Online strategy
- Full web site audit, review and recommendations
- Suggested improvements to site navigation and user journey
- Implementation of best practise search engine optimisation
- Search engine link building and website copy-writing
- Set up and management of pay per click campaigns
- Management of affiliate marketing programme
- Creation of price comparison shop & product feeds
Services
Website usability and search friendliness review, pay per click, search engine optimisation, affiliate marketing, online PR
Results
- £12 return for every £1 spent
- Reduced the cost per acquisition from £30 to £2
- 900 incremental sales orders every month
- Doubling of monthly catalogue requests
- Five-fold increase in the number of web-pages indexed by Google
- Trebled inbound links
- Page 1 search engine listings for 100’s of keyword phrases
