This week has been a busy one for us at Coast Digital this month with the release of our free social media idea book. Written by our in-house experts, its aim is to help give you some inspirational ideas… Read More >

Exhibitions are a common marketing activity for most industries. They give businesses the opportunity to showcase their products and services to their target audience face-to-face. They also make it simpler for consumers by placing all their potential suppliers in… Read More >

A pilot scheme is currently being run in the UK by the office of the information commissioner to help pupils understand information rights, and teach them exactly what personal information is. Ensuring that they know how to deal with… Read More >

2013, a New Year and what can we expect it to bring? In my previous two blog posts we saw predictions about how tablets will revolutionise the web and how targeted TV advertising will start to take off. Both… Read More >

My past couple of days working in Coast Digital have opened my mind up to so many different techniques of digital media and how these are used to promote and market a range of companies. I have learnt so… Read More >

At this time of year, we all look back on the year just gone and more importantly, try and predict what will happen in in the year to come. I’m sure you’ll read plenty of such ‘previews’ over the… Read More >

EdgeRank is the algorithm Facebook uses to determine how content is displayed to a user in their Facebook News Feed. It’s made up of 3 key elements: Affinity – The relationship between the creator and the user who’s viewing… Read More >

Earlier this week the new Microsoft Surface ad was released on YouTube.  Almost immediately, due to the unbelievable techno-geekery in the office, the video landed into the teams’ inboxes.  After unanimously agreeing that it resembled a High School Musical… Read More >

This Monday found us at the Birmingham NEC for Leisure Industry Week 2012, where our Online Marketing Consultant, James Fairweather, delivered a seminar on the subject of ‘Proving the value of Social Media’. Leisure Industry Week is an annual three-day event for the… Read More >

Twitter has over a 140 million active users making its potential as a marketing channel now undeniable. But understanding where your audience are and how to engage with them so that they follow you can be challenging. Similarly, knowing… Read More >