Mobile

In this week’s Friday Knowledge Share, Digital Manager Liam Shepherd presented on Google’s latest platform statistics and their subsequent strategy activity. Firstly, he informed us of trends that show mobile internet browsing use is increasing, such as the statistic that every 7 out of 8 minutes spent on media are on mobile devices, and more […]

Unless you’ve been living under a rock for the past couple of days, you’ll be well aware that the mobile gaming app, Pokemon GO, became unofficially available in the UK earlier this week – since then, the game has exploded and, for many of us taken over our lives… A walk in the park was […]

In February we officially learned that Google was going to push out a new algorithm designed to reward mobile-friendly web pages. This mobile-friendly update was tipped to be bigger than the Panda and Penguin Google algorithm updates that have hit online marketing within recent years –  during the resulting panic the update got dubbed Mobilegeddon. […]

This week has been a busy one for us at Coast Digital this month with the release of our free social media idea book. Written by our in-house experts, its aim is to help give you some inspirational ideas to help boost your social marketing. Containing 7 quick tips that we use with our own […]

We’ve all been talking about the M-word for the past few years, and I can clearly remember saying ‘this will be the big year for mobile’ as far back as 2006. When I spoke to Coast’s Head of Digital Strategy, Darren Bond, for the second in my 2013 predictions series, he’d got a very clear […]

Mobile internet usage is exploding and the business case for mobile websites or applications is becoming stronger than ever. According to a recent report from Affiliate Window, smartphone penetration has now reached 45% in the UK, m-commerce has grown by 300% in the last year and on July 9th they exceeded the 2011 total for […]

It won’t be long before internet usage from mobiles is greater than desktops. According to a study by market analyst firm IDC (Aug 2011); ‘The number of people accessing the Internet from smartphones, tablets and other mobile devices will surpass the number of users connecting from a home or office computer by 2015’ Across a range of […]

Over the last few weeks several friends and family members have been invited to upgrade their mobile phones. All, without exception, have chosen one of the latest smartphones. Latest industry stats confirm 1 in 5 people now own a smartphone compared to 1 in 10 last year. Now I’m sure some will continue to use […]

This morning attending the Colchester Connected Networking Breakfast, I got a sneak preview of Colchester’s new firstsite, a building dedicated to the visual arts and more widely, the culture of Colchester. The breakfast is a recurring event, giving 170 businessmen and women from Colchester and the surrounding area the chance to meet, mingle and share […]