Wiltshire Farm Foods, the UK’s leading meals delivery service, launches two new seasonal ranges per year with email marketing support from Coast Digital. This email must tempt customers to try additional dishes and increase the revenue per customer.
Wiltshire Farm Foods
Email marketing that drives impressive ROI
As part of their ongoing email marketing activity with Coast Digital, an email is sent twice a year to promote the new Wiltshire Farm Foods’ range.
Why creativity is key
Analysis of previous campaigns identified that a creative design would generate the greatest interest and revenue. A bespoke creative design was used, instead of the standardised template.
Coast Digital’s team followed the entire campaign delivery process, from client briefing and content creation, to product selection and visual treatment.
To date, £50,000 has been generated by the email, based on an average order of £35 and an open rate of 30%
The most revenue generated from a new range launch email ever!
This one email stands out in a long running email marketing campaign that has generated significant ROI. To date, £50,000 has been generated by the email, based on an average order of £35 and an open rate of 30%
It shows that even in long standing email campaigns, a commitment to specific goals and creativity yields outstanding results.