Platform specific campaign collateral
Facebook was identified as a key platform for the objectives and as such a Facebook landing page was planned.
Collaboratively, a design that incorporated social media best practices was developed. This had the dual purpose of achieving the commercial objectives and increasing downloads of the single.
In response to the goals, the landing page utilised a heavily branded design which contained strong calls to action for downloading the single or visiting the SSAFA website.
Uniform messaging and branding
To meet the demands of the single release, the landing page was produced rapidly. At all stages design and social media teams worked with SSAFA to ensure the final landing page met the commercial objectives.
During this campaign the amount of traffic sent to the SSAFA website from Facebook dramatically increased, demonstrating engagement with the target audience and improved awareness for the charity.