MySmartBuy.com
View all case studies >MySmartBuy.com is a privately owned retailer of household and garden products.
Despite having an affiliate marketing campaign that was generating revenue, its profitability was in doubt.
Taking over management of the campaign, the primary objective was to increase profitability and justify affiliate marketing as a channel.
Product margins and the tiered commission structure were analysed to identify profitability.
The legacy of the tiered structure was reducing profitability and was subsequently removed.
The resultant increase in profitability was twinned with the introduction of a retargeting affiliate to improve revenues.
Retargeting increased revenue for the campaign through driving more traffic and maximising conversion opportunities for multiple channels.
Identifying the issues caused by the legacy commission structure and introducing a retargeting affiliate dramatically improved the revenues generated by the campaign. This combined with the Cost Per Acquisition (CPA) model upon which affiliate marketing is based, ensured that the campaign was more profitable in the long term.
214% Year-on-year growth in affiliate transactions.
Affiliate traffic increased by 49% year-on-year
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