Identifying campaign issues
Product margins and the tiered commission structure were analysed to identify profitability.
The legacy of the tiered structure was reducing profitability and was subsequently removed.
The resultant increase in profitability was twinned with the introduction of a retargeting affiliate to improve revenues.
Retargeting increased revenue for the campaign through driving more traffic and maximising conversion opportunities for multiple channels.
Dramatic increases in revenues and profits through proactive management
Identifying the issues caused by the legacy commission structure and introducing a retargeting affiliate dramatically improved the revenues generated by the campaign. This combined with the Cost Per Acquisition (CPA) model upon which affiliate marketing is based, ensured that the campaign was more profitable in the long term.