Morgan Technical Ceramics
View all case studies >Morgan Technical Ceramics are one of the world’s leading advanced materials companies engineering solutions for many market sectors.
They are part of the FTSE 250 listed Morgan Crucible Group plc and have been a Coast Digital client since 2008.
The length and layout of the existing contact form was an obstacle to conversions, with fewer than 10% of 1,400 monthly visitors completing the form.
All changes were based on previously recorded data.
Streamlining the contact form had to consider the minimum amount of information needed to qualify leads.
All changes were split tested to quantify any decisions made.
Coast Digital utilised extensive in-house capabilities to first strategise, then rapidly design and develop the new contact form.
Over 30 days the 50/50 split test saw the new streamlined contact form result in a 37% increase in conversions in comparison to the existing form.
At every stage data formed the basis of decisions, such as removing the navigation elements on the page to limit the number of ‘distractions’ for users. The result is that Morgan Technical Ceramics now generate 350 leads annually from the website.
Stephanie Henwood,Marketing Manager, Digital Media,Morgan CeramicsWe did not only choose Coast Digital for their technical ability but for their general attitude and approach to the challenges we have thrown at them.They are a fine company to work with and they really enjoy what they do!
350 more sales enquiries per year
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