A statistical approach to improvement
All changes were based on previously recorded data.
Streamlining the contact form had to consider the minimum amount of information needed to qualify leads.
All changes were split tested to quantify any decisions made.
Coast Digital utilised extensive in-house capabilities to first strategise, then rapidly design and develop the new contact form.
A shorter, more attractive contact form that significantly increased conversions
Over 30 days the 50/50 split test saw the new streamlined contact form result in a 37% increase in conversions in comparison to the existing form.
At every stage data formed the basis of decisions, such as removing the navigation elements on the page to limit the number of ‘distractions’ for users. The result is that Morgan Technical Ceramics now generate 350 leads annually from the website.